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Gartner Expert
Amber Gallihar Boyes
Director Analyst, KI Leader
Amber Gallihar Boyes is a Director Analyst helping equip CCOs with reputation and brand management, crisis communications, PR and social media best practices. As a former practitioner, Amber is highly skilled at navigating complex external organizations to drive communication effectiveness across various audiences and channels. Amber's experience spans social media, influencer and content marketing, media relations and integrated creative brand campaigns as a former lead counselor at an integrated marketing communications agency.
Previous experience
During her agency career, Amber counseled clients on PR and social media strategies, executed award-winning integrated external communications programs, led cross-agency collaboration efforts and supported the development of internal and external communication teams for multiple Fortune 500 brands.
Professional background
Gartner, Director, Analyst, 3 years
LiefKarson Public Relations, Sr. PR Account Executive, 3 years
Marcus Thomas LLC, PR Account Director, 8 years
Areas of coverage
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Brand Management
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Communications Strategy and Functional Leadership
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Reputation Management
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Communications Technology, Content and Channels
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External Communications
Education
B.S., Public Relations, School of Journalism and Mass Communication, Kent State University
Top Issues That I Help Clients Address
How do I improve the effectiveness of my external communication efforts (specifically PR, influencer and social media)?
How do I measure the impact of my external communication efforts?
How do I select the right social listening tools to help optimize my external communication efforts?
How do I optimize my PR agency partnerships?
How can PR effectively integrate with marketing and other organizational functions?