Gartner helped a CPG manufacturer transform its supply chain to tailor the customer experience for target segments.
Client Story
Gartner helped a CPG manufacturer transform its supply chain to tailor the customer experience for target segments.
Improve customer experience and reduce cost through supply chain segmentation versus a one-size-fits-all approach.
Connected the client with a peer network, identified improvements to the current roadmap and ran working sessions for the new plan.
Executed a best-practice segmentation strategy in just three months, avoiding common pitfalls and saving more than $850,000.
CPG Manufacturing
Approx. $15 Billion
34,000