Gartner Research

Top Strategic Technology Trends for 2024: Machine Customers

Experts: Don Scheibenreif, Sandy Shen, Mark Raskino, Uma Challa, Keith Jones, Tom Coshow, Michelle DeClue, Irina Guseva, Pierfrancesco Manenti

CEOs estimate that 15% to 20% of their revenue will come from machine customers by 2030.

The potential to convert billions of machines into customers presents growth opportunities worth trillions. IT leaders play a pivotal role in developing platforms and applications to cater to these customers, and may even construct their own. Explore the reccomendations for IT leaders supporting customer experience seeking to build a competitive advantage in this area.

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