Analyst: Craig Roth
Analyst: Craig Roth
What pricing model should you adopt for products you are planning to enhance with GenAI?
The challenge in determining GenAI pricing lies in finding a balance between capturing the value that generative AI provides and managing the costs it incurs. Achieving an optimal pricing model requires careful consideration of factors such as the value proposition for customers, competitive landscape, and cost implications for the provider. It is essential for GMs to navigate this challenge effectively to ensure a pricing strategy that is both profitable and attractive to customers.
Download this research to get insights into 6 pricing model options.