Create Hyperimmersive Experiences Through Unified Retail Commerce

Expert(s): Max Hammond, Kelsie Marian, Hanna Karki, Robert Hetu, Jonathan Kutner, Sandeep Unni, Tom Nolan, Mim Burt

According to the National Retail Federation, physical stores remain the primary point of purchase for consumers, accounting for approximately 70% of total retail sales. However, as e-commerce growth rates slow down from peak levels during COVID-19, retailers are finding it difficult to keep up with changes in client expectations. Retail CIOs must enhance in-store experiences, optimize merchandising processes, and support hyperimmersive experiences.

Create a hyperimmersive experience across digital and physical storefronts with customers/associate experiences as key differentiating factors.