Elizabeth Jones is a Sr. Director Analyst based out of Nashville, TN. In this role, Ms. Jones works closely with product marketers, corporate marketers and sales leaders across a variety of industries, geographies and sizes so they can learn and apply best practices that will help them to benchmark, upgrade and stay ahead in key areas of strategic and tactical importance. She is particularly focused on areas such as sales enablement, marketing and sales alignment and sales effectiveness.
Ms. Jones joined Gartner as a Sales Expert in 2018 and has more than 15 years of experience in various sales, sales training, and sales enablement roles in a number of different industries and organizations. Her previous roles include both inside and outside sales, channel sales, acquisition sales (hunter), account management (farmer), sales management, sales training, learning and development, coaching, mentorship, sales enablement, sales operations, sales methodology implementation and execution, and ROI analysis for sales training.
Gartner Sales Expert since 2018
7 years in IT industry
15+ years overall sales experience, including training, enablement, and strategy
Forrester, Senior Sales Trainer, 2 years
Softchoice , Sales Excellence / Enablement - Development Coach Supervisor , 1 years
VMware (and AirWatch), Performance Consultant (Sales Enablement Manager) , 4 years
Improve Product Marketing Execution
Sales Talent Management
Sales Process Execution
Buyer Journey Mapping / Marketing & Sales Alignment: Aligning the customer buying journey with the sales process, mapping to enablement solutions, and making marketing more actionable for sales.
Sales Enablement and Buyer Enablement: Creating enablement strategies that align seller needs with buyer needs, revenue enablement platforms, sales enablement technology
Sales Effectiveness, Sales Training & Sales Onboarding
Sales Focused Demand Generation / New Customer Acquisition via SDR (hunter) or Account Manager (farmer), and how marketing can support those efforts.
Sales Pitch Messaging