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Gartner Expert
Jennifer Barry
Sr Director Analyst, KI Leader
Jennifer Barry is a Senior Director Analyst in Gartner's Technology and Service Provider Practice. She specializes in guiding service providers to achieve market and client impact through innovative go-to-market strategies, compelling market messages, and robust account growth initiatives.
Previous experience
Ms. Barry has over 20 years experience in the technology services industry focused on leading the development ofmarketing service offerings, influencer marketing programs, sales enablement initiatives, and customer experience programs and platforms.
Professional background
Concentrix , Senior Director, 5 years
IBM , Managed Marketing Global Offering Lead & Customer Experience Consultant , 16 years
Lacidar Solutions , President , 5 years
Areas of coverage
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Refine Tech Marketing Approaches
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Improve Product Marketing Execution
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Create Differentiated Tech Service Offerings
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Drive Tech Services Client Impact
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Lead a Profitable Tech Services Practice
Education
MBA, University of Texas @ Austin
BA, Baylor University
Top Issues That I Help Clients Address
How can I have differentiated positioning and messaging?
How do I grow accounts as a service provider?
How can I attract channel partners?
How can I enable sales?