I help I help product marketing and demand gen leaders and their teams with their Go-to-Market strategies & their digital channel ecosystem.
I cover all digital channels with a strong focus on B2B vendor websites, and the innovation on website tools to demonstrate proof & credibility while building trust & driving motivation to take action (Digital Humans, AI Agents, Product Tours/On-demand Demos). I can also look at all provided content/CTAs to ensure offers are aligning with buyer activity streams of explore, evaluate, and engage.
I cover positioning from a general perspective to develop your message & storyline. I also cover message testing and why to test messaging effectiveness before being activated in marketing content and campaigns.
I cover differentiation & can workshop how to identify differentiation that aligns with buyer needs based on priority and expectations.
I also cover marketing for channel partners.
Advisor/Adjunct Instructor - advise undergraduate students and instruct undergraduate level courses at a public FL university.
Department of Defense Human Resources Assistant -
Department of Defense, GS Human Resources Assistant, 3 years
Florida Gulf Coast University, Advisor/Adjunct Instructor, 5 years
Florida SouthWestern State College, Advisor/Adjunct Instructor, 2 years
Refine Tech Marketing Approaches
Improve Product Marketing Execution
B.A. Communication, Florida Gulf Coast University
M.A. Communication, Marist College
Ed.D. Educational Leadership, Florida Gulf Coast University
Messaging & Positioning
Content creation for all marketing collateral
Positioning and Go-to-Market Strategies
Website Reviews
Sales Decks, from Messaging perspective only