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Gartner Expert
Kip Martin
Sr Director Analyst
Analyst
Previous experience
Product Marketing, go-to-Market Strategy, and Executive Office support in the High Technology industry.
Professional background
Cisco, Director, 3 years
Oracle, Senior Director, 9 years
SDL, VP, Product Marketing, 2 years
Areas of coverage
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Strategic Portfolio Management
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Refine Tech Marketing Approaches
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Improve Product Marketing Execution
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Market Positioning and Differentiation
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Optimize Product Marketing Strategy
Education
MBA, Cranfield School of Management (UK)
BS Mechanical Engineering, Lehigh University (US)
Top Issues That I Help Clients Address
01
Product positioning, messaging, and differentiation
02
Alignment of Product Marketing with Sales and the Busines
03
Portfolio Marketing
04
Storytelling (case studies, use cases, go-to-market collateral)