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Gartner Expert
Rahim Kaba
VP Analyst, KI Leader
Rahim Kaba advises product marketing and tech leadership teams on critical aspects of their GTM strategies and tactics to help them grow, outperform their peers and create value for their customers. His core areas of focus include target audience definitions, positioning, differentiation, competitive intelligence, use cases, messaging, sales enablement, win/loss analysis, product launch and GTM alignment best practices. He also helps clients with building and growing high-performance PMM teams.
Previous experience
Prior to joining Gartner, Rahim led the global product marketing team at OneSpan, where he was responsible for aligning the organization around a unified GTM strategy for the company's portfolio of digital agreement and security software solutions.
Professional background
CAE, Product Marketing Manager, 2 years
integrate.ai, VP Marketing, 1 years
OneSpan, VP Product Marketing, 7 years
Areas of coverage
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Advance Product and Services Strategy
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Accelerate Customer Acquisition and Retention
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Improve Product Marketing Execution
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Optimize Product Marketing Strategy
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Drive Tech Marketing Performance
Education
M.B.A., EuroMBA Consortium (Maastricht University)
Honours B.Sc., University of Waterloo
Top Issues That I Help Clients Address
GTM strategy (including ICP, segmentation, use cases, positioning, differentiation, buyer personas, messaging, GTM alignment)
Competitive intelligence (including identifying and prioritizing competitors, competitive analysis, CI tools, win/loss analysis, buyer interviews)
Sales enablement (including sales content/tools, product sales training, sales decks, battle cards, buyer enablement)
Product launches & releases (including launch planning, internal alignment, sales and marketing readiness, launch communications, release marketing)
Product marketing org & talent (including roles/responsibilities, skills and competency assessments, org design, hiring talent, KPIs, performance measurement)