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Gartner Expert
Rahim Kaba
VP Analyst
Rahim Kaba helps product marketing and tech leadership teams nail their go-to-market (GTM) strategies so they can grow faster, outpace the competition, and deliver real value to their customers.
His core research explores how product marketing teams can drive impact through strategic GTM orchestration, cross-functional alignment, and the practical adoption of AI. He focuses on competitive and market intelligence (Rahim is the lead author of Gartner's inaugural MQ), building and scaling high-performing product marketing teams, and operationalizing new product introductions and launches. He is passionate about helping product marketing teams influence product strategy, demonstrate their value with the right metrics, enable sales with actionable insights, and implement innovative approaches to customer research and message testing.
Previous experience
Prior to joining Gartner, Rahim led the global product marketing team at OneSpan, where he was responsible for aligning the organization around a unified GTM strategy for the company's portfolio of digital agreement and security software solutions.
Professional background
OneSpan, VP Product Marketing, 7 years
integrate.ai, VP Marketing, 1 years
CAE, Product Marketing Manager, 2 years
Areas of coverage
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Messaging and Differentiation
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Tech Marketing Organization and Metrics
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Go-to-Market Strategy
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Drive Cross-Functional Alignment for GTM Success
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Integrate Real-Time Market Signals Into GTM Decisions
Education
M.B.A., EuroMBA Consortium (Maastricht University)
Honours B.Sc., University of Waterloo
Top Issues That I Help Clients Address
GTM Strategy: Defining/refining ICP, use cases, positioning, differentiation, buyer personas, and messaging, and ensuring GTM alignment across key stakeholders.
Competitive Intelligence: Identifying and prioritizing competitors, conducting win/loss analysis, enabling sales, supporting strategic decisions, and leveraging C&MI platforms.
Product Management Alignment: Clarifying roles/responsibilities, influencing product strategy and roadmap, and building trust and collaboration across teams.
Product Launches: Planning launches and releases, aligning teams, ensuring sales and marketing readiness, managing communications, and operationalizing new product introductions (NPI).
Product Marketing Org & Talent: Defining roles, assessing skills and competencies, designing org structure, hiring, measuring performance, and adopting AI in the PMM tech stack.