Sign In
About
Newsroom
Careers
Who We Serve
For the C-Suite
Chief Information Officer
Chief Financial Officer
Chief Human Resources Officer
Chief Marketing Officer
Chief Marketing Officer (High Tech)
Chief Sales Officer
Chief Supply Chain Officer
General Counsel
General Manager (High Tech)
For IT & Tech Leaders
Cybersecurity
Data & Analytics
Enterprise Architecture
Information Technology
Infrastructure & Operations
Product Management
Software Engineering
Tech Marketing
Technical Professional
For Business Leaders
Audit & Risk
Communications
Customer Service & Support
Finance
Human Resources
Legal & Compliance
Marketing
Research & Development
Sales
Supply Chain
Industries
Education
Energy & Utilities
Financial Services
Government & Public Sector
Healthcare
High Tech
Investment Services
Manufacturing
Retail
Our Solutions
Ways We Help Clients
Expert Guidance
Actionable insights from Gartner leaders
Executive FastStart
Excel in a new role
Conferences
Be inspired at world-class events
Tools
Build your plans to execute
Peer Community
Connections, chats and advice
Peer Insights
Tech & services ratings and reviews
Consulting
On-the-ground support
Our Most Popular Tools
Magic Quadrant
Actionable advice on tech providers
Hype Cycle
Manage tech portfolio risk
BuySmart
Manage the tech-evaluation process
Proposal Reviews
Improve vendor commercial terms and negotiations
Gartner Score
Gauge function performance/maturity
Accelerators for CIOs
Client Stories
All Client Stories
Cybersecurity
Finance
High Tech
Human Resources
Information Technology
Legal
Marketing
Sales
Supply Chain
Latest Insight
Popular Across the C-Suite
Strategic Planning
Cost Optimization
Generative AI Resources
Top Executive Priorities
Top Business Insights & Trends
Podcast: Gartner ThinkCast
Popular Among CIOs & Their Teams
AI Readiness Guide
AI Strategy Workbook
Top Strategic Technology Trends
CIO Top Priorities
Pressing CIO Challenges
Conferences
Opportunities to Connect
About Gartner Conferences
Conferences Calendar
C-level Communities
Exhibit With Us
Conference Roles and Topics
Applications & Software Engineering
CIO & IT Executives
Data & Analytics
Digital Workplace
Enterprise Risk, Audit & Compliance
Finance
Human Resources
Identity & Access Management
IT Infrastructure, Operations and Cloud
Marketing
Sales
Security & Risk Management
Supply Chain
Technology & Service Providers
Conference Locations
Americas
Asia/Pacific & Japan
Europe, Middle East & Africa
Webinars
AI
AskGartner
AI-powered access to our trusted insights
AI Use Cases
Evaluate and prioritize AI initiatives
AI Maturity Model
2025 AI Hype Cycle
AI Roadmap for CIOs
Deploying AI: Build vs. Buy
Complimentary AI Webinars
About
Newsroom
Careers
Become a Client
or call
jsbacContact
Who We Serve
For the C-Suite
Chief Information Officer
Chief Financial Officer
Chief Human Resources Officer
Chief Marketing Officer
Chief Marketing Officer (High Tech)
Chief Sales Officer
Chief Supply Chain Officer
General Counsel
General Manager (High Tech)
For IT & Tech Leaders
Cybersecurity
Data & Analytics
Enterprise Architecture
Information Technology
Infrastructure & Operations
Product Management
Software Engineering
Tech Marketing
Technical Professional
For Business Leaders
Audit & Risk
Communications
Customer Service & Support
Finance
Human Resources
Legal & Compliance
Marketing
Research & Development
Sales
Supply Chain
Industries
Education
Energy & Utilities
Financial Services
Government & Public Sector
Healthcare
High Tech
Investment Services
Manufacturing
Retail
Our Solutions
Ways We Help Clients
Expert Guidance
Actionable insights from Gartner leaders
Executive FastStart
Excel in a new role
Conferences
Be inspired at world-class events
Tools
Build your plans to execute
Peer Community
Connections, chats and advice
Peer Insights
Tech & services ratings and reviews
Consulting
On-the-ground support
Our Most Popular Tools
Magic Quadrant
Actionable advice on tech providers
Hype Cycle
Manage tech portfolio risk
BuySmart
Manage the tech-evaluation process
Proposal Reviews
Improve vendor commercial terms and negotiations
Gartner Score
Gauge function performance/maturity
Accelerators for CIOs
Client Stories
All Client Stories
Cybersecurity
Finance
High Tech
Human Resources
Information Technology
Legal
Marketing
Sales
Supply Chain
Latest Insight
Popular Across the C-Suite
Strategic Planning
Cost Optimization
Generative AI Resources
Top Executive Priorities
Top Business Insights & Trends
Podcast: Gartner ThinkCast
Popular Among CIOs & Their Teams
AI Readiness Guide
AI Strategy Workbook
Top Strategic Technology Trends
CIO Top Priorities
Pressing CIO Challenges
Conferences
Opportunities to Connect
About Gartner Conferences
Conferences Calendar
C-level Communities
Exhibit With Us
Conference Roles and Topics
Applications & Software Engineering
CIO & IT Executives
Data & Analytics
Digital Workplace
Enterprise Risk, Audit & Compliance
Finance
Human Resources
Identity & Access Management
IT Infrastructure, Operations and Cloud
Marketing
Sales
Security & Risk Management
Supply Chain
Technology & Service Providers
Conference Locations
Americas
Asia/Pacific & Japan
Europe, Middle East & Africa
Webinars
AI
AskGartner
AI-powered access to our trusted insights
AI Use Cases
Evaluate and prioritize AI initiatives
AI Maturity Model
2025 AI Hype Cycle
AI Roadmap for CIOs
Deploying AI: Build vs. Buy
Complimentary AI Webinars
Become a Client
or call
jsbacContact
Gartner client?
Log in
for personalized search results.
Gartner Expert
Rutba Aalee
Specialist, Research
Read More
Read Less
Latest research and insights
Purchase Research
Align Marketing Strategy With Business Objectives by Using Actionable Plans
Buy Now
Premium Research
The Marketing of Marketing: How to Communicate Marketing’s Impact to Internal Audiences
Read Now
Purchase Research
Align Marketing Strategy With Business Objectives by Using Actionable Plans
Read Now
Sorry, No data match for your criteria. Please refine your filters to display data.
You may also be interested in
Webinar
The Transformative Potential of Domain-Specific Language Models
Register Now
Webinar
洞察AI重塑未来工作，激活人机协同组织进化
Register Now
Webinar
Improve Productivity and Product Development Using AI in R&D
Register Now
Webinar
The Transformative Potential of Domain-Specific Language Models
Register Now
Sorry, No data match for your criteria. Please refine your filters to display data.