Working closely with Gartner, the client, gained insights to develop strategic go-to-market approach for new and expanding categories, enabling them to drive growth and revenue strategically.
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Client Story
Optimizing Go-To-Market Strategies
Mission Critical Priority
For the senior director of product marketing the core responsibilities include developing new categories or expanding existing categories for the growth of the organization. To accomplish this, the client sought insights to understand market dynamics and develop a strategic go-to-market approach.
How Gartner helped
Gartner provided valuable insights and guidance on market dynamics, competitive forces, pricing structures, and value offerings, helping the client develop go-to-market strategies for the new categories.
Business impact
- Working with Gartner has contributed to the client's accelerated growth in their categories. These categories have been outgrowing the core company by 2x-3x
- Supported the client in identifying and pursuing opportunities that contribute to their strategic goals.
Industry
Software
Revenue
Approx. $330M
Employees
<4,035
