Gartner Research

General Manager Leadership and Execution Primer for 2024

Unite your market leadership ambitions with efficient execution.

Analyst(s): Chrissy Healey, Tarun Rohilla

General managers have an overarching imperative to drive growth and competitive advantage by anticipating trends, prioritizing investments and mobilizing their organization’s go-to-market efforts.

According to the 2024 Gartner General Manager Survey, 56% of general managers anticipate an increase in the pace of change, adding to an already uncertain environment. To succeed, technology and service providers’ general managers must align their leadership and execution plans, enabling them to anticipate trends, prioritize investments, and mobilize effective go-to-market efforts.

Discover how this research can help general managers navigate decisions with an outside-in perspective on providers and tech markets.

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