Gartner Research

Technologies Critical to Product-Led Growth Success for Tech CEOs

Adopt technologies that fuel product-qualified leads and conversion efforts.

Analysts:  Ron Burns, David Yockelson, Vivek Tomar

By 2027, 70% of software providers below $100 million in revenue with a PLG motion will use a product experience combining interactive demonstrations and free trials, up from 36% today.

A successful PLG strategy requires understanding how and when users interact with free offers or products as they achieve the desired value. Tech CEOs embracing PLG must invest in technologies that can capture and operationalize usage insights to fuel product-qualified leads and conversion efforts.

Download this Gartner research to adopt emerging set of technologies built for PLG use cases. 

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