Use Outcome-Driven Metrics to Tell Your D&A Value Story

Data and analytics (D&A) leaders, including chief data and analytics officers (CDAOs), must navigate and negotiate value realization in the face of huge complexity all while delivering measurable business value. However, D&A leaders struggle to define, articulate and communicate the business value of data, analytics and AI, leaving business executives skeptical. According to the Gartner 2024 CDAO Agenda Survey, only 49% of respondents have established business-outcome-driven metrics that allow stakeholders to track D&A value and 34% have not established business-outcome metrics at all. Using outcome-driven metrics to measure value and support direct investment will allow D&A leaders who are driving strategy, innovation and business value to guide priorities and align them to business outcomes. Join this complimentary Gartner D&A webinar as a Gartner expert will help you to build outcome-driven metrics that align your organization’s top priorities with the most critical D&A business outcomes. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Discover how outcome-driven metrics differ from objectives and key results (OKRs) and key performance indicators (KPIs) and when to use each 

• Learn how your organization can leverage outcome-driven metrics in support of D&A value measurement, reporting and investment

• Use sample outcome-driven metrics to develop your own that effectively measure the business impact of your D&A initiatives

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.