Recorded Date November 26, 2025
1 hour
In today's business environment, storytelling is a critical element for the success of any business or IT initiative. IT leaders who can tell compelling stories are better positioned to influence and engage their organizations effectively. Join this complimentary Gartner webinar as a Gartner expert delves into foundational storytelling concepts and provides practical insights into crafting impactful narratives. Learn step-by-step structures and comprehensive checklists to enhance both the creation and review of stories. By mastering the mechanics of storytelling, IT leaders can refine their narrative approach, increase their influence and engage their audience more effectively. You will walk away from this session with answers to your vital questions and recommended actions to help you address your mission-critical priorities.
Apply the storyboard structure to craft compelling business value stories
Leverage the 3-act/hero’s journey structure to create impactful human value stories
Identify and avoid common pitfalls that challenge IT influencers
Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.
Meet your hosts
Bruce Robertson
Distinguished VP, Advisory