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Gartner Expert
Don Scheibenreif
Distinguished VP Analyst
Don Scheibenreif is a Vice President, Distinguished Analyst with Gartner's Global Enterprise Executive Research group. Mr. Scheibenreif works with Executive and IT leaders on how emerging trends and digital business will impact customer experience. He is a founding member of Gartner's research on digital business and he has served clients in Gartner's Industries Research, Technology Innovation, and CRM/CX practices. He is also the lead author of the Gartner book, When Machines Become Customers
Previous experience
Prior to joining Gartner, Mr. Scheibenreif spent more than 20 years as a corporate marketing practictioner and leader in the CPG, retail, food service and B2B industries. He understands the challenges and opportunities organizations face as they seek to engage their customers to drive growth.
Professional background
The Coca-Cola Co., Director - Consumer Marketing, 7 years
The Quaker Oats Co. (now PepsiCo), Brand Management and Customer Marketing, 8 years
WW Grainger, Vice President - Strategic Marketing, 5 years
Areas of coverage
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CIO Impact on Strategy and Execution
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CRM Strategy and Customer Experience
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Digital Leadership (For ELKI Entitlements Only)
Education
M.B.A., Marketing, The University of Chicago Booth School of Business
B.S., Marketing, DePaul University
Top Issues That I Help Clients Address
What is the impact of emerging technology and digital business on the future of customer experience?
How can my organization prepare for the future of customers, including Machine Customers?
How can I help my organization with the right customer-led strategy?
How can we align with CEO priorities?
What is the next step in the evolution of digital business? Autonomous Business