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Gartner Expert
Tad Travis
VP Analyst
Tad Travis is a Vice President in Gartner Research. Mr. Travis is a research analyst for enterprise application leadership topics, including application strategy, roadmaps, hype cycles, portfolio management, rationalization, governance practices, operating models, and architecture. He guides Gartner's Future of Enterprise Applications research.
Previous experience
Mr. Travis has more than 25 years of experience in the IT industry. Prior to joining Gartner, he served as a Customer Success Manager and Application Architect at Salesforce, where he guided more than 100 clients with their Salesforce implementations and governance programs. He owned postsales business relationships with executives of enterprise-level Salesforce clients and provided valuable strategic advice on vision definition, adoption metrics, governance processes, roadmap planning, ROI analysis and business process best practices.
Prior to Salesforce, he managed the CRM and BI sales operations processes at Solvay Pharmaceuticals and served as a CRM consultant at CRM software providers and consultancies.
Professional background
Chordiant/PrimeResponse, Sr. Business Analyst, 2 years
Salesforce, Principal Customer Success Manager and Implementation Consultant, 8 years
Solvay Pharmaceuticals, Manager CRM Processes, 5 years
Areas of coverage
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CRM Strategy and Customer Experience
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Enterprise Applications Leadership
Education
B.A., Hamilton College
M.B.A., Drexel University
Top Issues That I Help Clients Address
How to manage an application strategy that accounts for innovation and emerging technologies.
Analysis of Gartner TIME and IT Score results.
Application modernization and portfolio management
Application governance practices