Jaymes Davis, Chief Product Officer of Kasm Technologies, a startup in the computer and network security industry, turned to gartner to develop a strategy to effectively engage with target buyers and refine their messaging for different personas.
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Client Story
Enhancing Customer Engagement and Market Positioning
Mission Critical Priority
Gartner assisted the client in implementing an effective strategy to target buyers and overall optimize their market position.
How Gartner helped
Gartner provided specialized research, analyst insights and tools to increase their market presence while offering expert guidance from Gartner Analysts.
Business impact
With Gartner's support, the client crafted a strategy resulting in an increase in their customer acquisition. Through insights and optimization, the client was able to enhance their social media engagement as they optimized their approach.
Revenue
Approx. $50M
Employees
11-50
