Toothpic, an Italian cybersecurity company, provides the only smartphone-based, passwordless multi-factor authentication (MFA) solution using unique camera fingerprints for unmatched security and scalability. CEO and co-founder at Toothpic, sought support from Gartner as the company worked to address mission-critical priorities such as advancing passwordless authentication, ensuring digital identity security, and differentiating their technology in a competitive market.
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Client Story
Enhancing Muti-Factor Authentication
Mission-critical priority
Toothpic worked with Gartner to refine their market positioning, enhance their value proposition, and increase visibility.
How Gartner helped
Gartner helped Toothpic refine its mission and vision, advised on strategic positioning in cybersecurity/MFA, and developed a marketing strategy to highlight its unique technology.
Business impact
Toothpic refined its positioning and value proposition for the first unclonable, smartphone based and passwordless authentication solution.
Industry
Software
Revenue
Approx. $50M
Employees
< 1,000
