Kubermatic , a dynamic startup in the IT sector specializing in Kubernetes software solutions, faced the challenge of establishing a partner program to expand its market reach and enhance strategic focus. Seeking guidance, Kubermatic turned to Gartner to leverage its extensive resources and expert insights.
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Client Story
Kubermatic Transforms Growth Strategy
Mission-critical priority
Sebastian Scheele, CEO at Kubermatic, identified the need to build a comprehensive partner program as a critical priority. As a startup, Kubermatic lacked experience in this area and required structured guidance to develop a successful program that would facilitate collaboration with partners and enhance market penetration. Additionally, the Client sought insights into industry trends to align their strategic focus with emerging opportunities.
How Gartner helped
Gartner provided Kubermatic with a structured guide on building a partner program, offering insights that shaped the company's approach and highlighted areas that required attention. The collaboration with Gartner's analysts allowed Kubermatic to validate ideas, gain feedback, and refine strategies. Gartner's resources and conferences also provided valuable insights into industry trends, such as platform engineering, which informed Kubermatic’s strategic direction.
Business impact
By leveraging Gartner’s expertise, Kubermatic successfully established a robust partner program, resulting in:
- Enhanced collaboration with partners who assist in implementing and selling Kubermatic's software, thereby expanding market reach and achieving strategic goals.
- A clear and effective service program that facilitates seamless partner interactions and contributes to business growth.
- Informed strategic focus on emerging industry trends, enabling Kubermatic to align its product development and marketing strategies with market demands.
Industry
Technology & IT Services
Revenue
—
Employees
< 300
