Gartner partnered with Equifax to help them introduce and define a brand new Sales Development Representative (SDR) role alongside the already established Business Development Executive (BDE) role.
Client Story
Gartner partnered with Equifax to help them introduce and define a brand new Sales Development Representative (SDR) role alongside the already established Business Development Executive (BDE) role.
Implement and establish a brand new SDR function.
The client used Gartner best practices and recommendations from world-class sales organizations to benchmark and calibrate their approach embed incentive structures into their tech stack and processes.
WIth Gartner's support, Equifax successfully defined and implemented a new SDR role with a smooth and fast rollout.
Financial Services
Approx. $5.6B
14,000