Client Story

Launching and Operationalizing the SDR Role

Gartner partnered with Equifax to help them introduce and define a brand new Sales Development Representative (SDR) role alongside the already established Business Development Executive (BDE) role.  

Mission-critical priority

Implement and establish a brand new SDR function. 

How Gartner helped

The client used Gartner best practices and recommendations from world-class sales organizations to benchmark and calibrate their approach embed incentive structures into their tech stack and processes. 

Business impact

WIth Gartner's support, Equifax successfully defined and implemented a new SDR role with a smooth and fast rollout. 

Industry

Industry

Financial Services


Revenue

Revenue

Approx. $5.6B


Employees

Employees

14,000

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