Seller Time Spend Assessment

Get a holistic analysis of how your direct quota-bearing sellers spend their time throughout the sales process. Use this diagnostic to measure how much time sellers are spending across an inventory of 56 client facing and non-client facing activities, identify opportunities for increased sales force efficiency, and determine how your sellers should approach time management. 

Sales leaders can use the Gartner Seller Time Spend Assessment to:

Measure sales productivity across six process areas

Sales planning

The set of activities aimed at organizing and providing direction to sales efforts, such as prioritizing leads, territory planning, opportunity planning, business priorities, setting timelines and calibrating sales plans

Prospecting

Early sales funnel activities including lead generation, lead qualification and initial customer outreach

Customer meeting preparation

The set of activities aimed at preparing for customer conversations, such as gathering necessary sales collateral, aligning internal stakeholders, researching key customer stakeholders and preparing meeting logistics

Conducting sales calls

The set of activities that comprise a typical sales call, such as demonstrating product/solutions, handling customer objections, summarizing conversation and setting next best actions

Deal negotiation and closing

Pricing discussions that involve price quote calculations, preparation for negotiations, engaging with different buyer roles and seeking approvals (e.g., from your financial and/or legal teams)

Nonselling activities

Internal activities, such as participating in learning and development sessions, travel, reporting and analysis, and other internal meetings

Learn more about the Seller Time Spend Assessment.

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What you get

Measures 56 activities spanning across the sales process

Assess seller time spent on critical sales process activities, and get insight into seller perceptions of the sales process within your organization.

Ongoing access

Retain a historical perspective with repeat participation, and monitor trends with updated benchmarking.

A customized analysis of your sales organization

Choose up to 5 ways to slice your data. See how sellers spend time based on data cuts such as sales scope, responsibilities, high/core performance levels, region, and tenure.

Action planning with an expert

Our experts will help you analyze results and extract insights. Identify strengths, opportunities, and take actionable steps to enhance your sellers’ efficiency, increase productivity and improve sales outcomes.

Related insights

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