The Head of Sales at Greene Tweed turned to Gartner to help prioritize their mission-critical initiatives and establish a more synchronized go-to-market (GTM) approach.
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Client Story
Shifting the Commercial Org to a Global Go-to-Market Model
Mission-critical priority
The sales leader was tasked with streamlining and integrating both the sales and marketing teams to establish a more synchronized GTM approach.
How Gartner helped
We provided best practices, one-on-one support with an executive partner, and access to the Gartner Sales Score benchmarking tool.
Business impact
The organization realized two strongest years ever in terms of revenue and growth, with improved go-to-market strategy, segmentation and targeted marketing.
Industry
Manufacturing
Revenue
—
Employees
< 1,700
