CSOs: How to Effectively Adapt Your B2B Sales Strategies

The landscape of B2B buying and selling is continually evolving, presenting new challenges for chief sales officers (CSOs) as they strive to adapt to shifting buyer preferences and behaviors. CSOs must refine their strategies and tactics to foster more meaningful and valuable interactions with buyers across diverse channels. With over 60% of B2B buyers favoring a rep-free experience and 73% avoiding businesses that send irrelevant messages, CSOs face critical questions. What role should my sellers play in the buying process? How do I better connect the digital and human seller channels? How do I improve the overall experience and engage distracted buyers? Join this complimentary Gartner sales webinar as a Gartner expert explores findings from the recent Gartner B2B Buyer survey, which covers the trends and changes seen in B2B buyers as well as steps to take to better align the broader commercial organization around buyer’s needs. You will walk away from this session with answers to your vital questions and recommended actions CSOs need to take in order to engage buyers where and when they need it most during the purchase process.

• Discover the latest findings on B2B buyer preferences and purchasing behaviors

• Learn what B2B Buyers are looking for from today’s supplier regarding value and service

• Determine specific steps to take to position your sellers for success as they engage with buyers

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.