3 Key Priorities for Effective Sales Operations Leaders in 2026

The sales operations operating model that was valuable in the past is no longer relevant. The rapidly evolving sales landscape demands sales operations leaders support the CSO in establishing and implementing an AI-centric sales strategy. Sales operations leaders must reassess their areas of investment, refocusing on sales transformation, data analytics and AI utilization. Without this adjustment, sales operations leaders risk prioritizing the wrong areas, adversely impacting sales’ ability to achieve its goals. Join this invitation-only, complimentary virtual briefing as Gartner experts share how sales operations leaders can orient their goals to support the CSO to lead sales in today’s AI era. You’ll gain actionable insight into three key priorities for sales operations leaders heading into 2026. 

• Tools, insights and capabilities sales operations leaders can provide their CSO to drive performance in the AI era

• Strategies high-performing organizations are using to drive sales transformation without putting revenue at risk

• Best practices for sales operations leaders to leverage AI to improve forecasting and pipeline accuracy

Return to this web page to watch the virtual briefing. Contact us at gartnervirtualbriefings@gartner.com with questions about viewing this virtual briefing.