Navigate Disruptions in the Enterprise Application Markets for Competitive Advantage

Enterprise application markets are entering a period of unprecedented disruption. AI is reshaping the economics, architecture, and competitive dynamics of software at a speed traditional vendors can no longer ignore. In the past 12 months, large enterprise application providers have seen share prices decline by roughly 30% as investors increasingly wager on an AI‑driven “SaaSpocolypse” — a potential shift away from conventional SaaS models toward new AI‑native alternatives. At the same time, other forces are accelerating change: rapid advances in AI‑driven development, rising sovereignty requirements driven by geopolitical uncertainty, new market entrants, and accelerating platform consolidation.

In this webinar, a Gartner expert will decode the disruptions that truly matter, assess how the competitive landscape is evolving, and reveal how application providers and their ecosystems can respond — not just to mitigate risk but to accelerate differentiation, relevance, and growth.

• Understand the disruptions most likely to reshape enterprise application markets — and how to mitigate associated risks

• Analyze how competitive dynamics and partner ecosystems must evolve to remain viable in an AI‑transformed market

• Gain insight into shifting customer expectations and what buyers need to confidently scale AI‑enabled investments

• Learn strategies to turn disruption into advantage and strengthen your long‑term position as markets transform

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