When determining a model for D&A, organizations often split into two factions:
One favoring centralization and “control” (that is, consistency, efficiency and shared best practices)
Another valuing decentralization and “freedom” (that is, autonomy, agility and innovation)
However, this dichotomy presents an impossible and false choice. CDAOs need to create an organizational model that delivers on both options. They need to build a distributed, hybrid organizational model. In this model, a core centralized team — a D&A center of excellence (COE) — collaborates and coordinates with multiple decentralized communities in a cross-functional approach.
CDAOs need to not only empower the decentralized communities, but also support coordination, collaboration and consistency across those communities and the central IT department. Decentralized efforts may be driven by “citizen” roles, such as a citizen data scientist. However, in some cases, organizations can seek out, assign or formally recognize local or distributed functions or initiatives, such as marketing or supply chain analytics.
The goal is not to push too far in either direction, but to establish strong multiway collaboration between a D&A COE and decentralized communities distributed throughout the enterprise.