Experts: Jim Hare, Robin Schumacher, Chris Meering
Experts: Jim Hare, Robin Schumacher, Chris Meering
One of the top challenges for product managers is understanding what new feature enhancements and innovations should be added to their product portfolio and when. The decision as to which innovations to add to a product (and when) needs to be made considering customer needs, competitive threats and market dynamics.
Gartner publishes Hype Cycles for dozens of major technology markets. For a given technology market segment, a Hype Cycle curve plots several innovations within five phases to show how an innovation moves from hype to disillusionment and on to eventual productivity.
Product leaders can use Hype Cycle phases to plan a multiyear roadmap by adapting product strategies and mapping product offerings to Hype Cycle innovation positions.
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