Whatfix set out to help enterprises maximize the value of their software investments by creating and defining the Digital Adoption Platform category. The team needed to educate the market and build buyer confidence in a space with no clear benchmarks or frameworks. To drive adoption, Whatfix focused on refining its product roadmap and messaging to address evolving enterprise needs - especially around AI, security, and scalability. Internally, aligning cross-functional teams on strategy and execution was essential to support rapid innovation and growth.
- Gartner client? Log in for personalized search results.
Client Story
Whatfix Establishes Digital Adoption Platform Leadership
Mission-critical priority
Tathagata Das Sarma, Head of Analyst Relations and Market Intelligence, Whatfix identified a critical market gap: enterprises needed a way to maximize the value of their software investments. By collaborating with Gartner, Whatfix shaped and defined the Digital Adoption Platform category, driving industry recognition, accelerating enterprise adoption, and establishing itself as a market leader.
How Gartner helped
- Category Definition & Market Guide: Gartner’s publication of the first Market Guide for Digital Adoption Solutions provided an industry-standard framework, helping Whatfix educate the market and validate the DAP category.
- Enhanced Market Credibility: Peer Insights recognition strengthened Whatfix’s position in enterprise sales, board discussions, and market perception.
- Analyst Consultations & Message Testing: Through ongoing analyst briefings and feedback sessions, Whatfix refined its messaging, differentiated its offering, and gained early insights into what would resonate with enterprise buyers.
- Product Roadmap & Strategic Guidance: Gartner analysts offered actionable feedback on product capabilities, helping prioritize features critical for enterprise adoption, such as security, governance, and AI-powered workflows.
Business impact
By leveraging Gartner’s expertise, Whatfix was able to:
- Enhance Sales Effectiveness: References to Gartner research and Peer Insights shortened sales cycles and increased win rates in complex enterprise deals.
- Increase Investor Confidence: Gartner’s validation accelerated enterprise adoption of DAP solutions and increased investor confidence, strengthening Whatfix’s market traction and valuation.
- Lead the Category: Whatfix is now widely recognized as a leader in the DAP space, with its partnership with Gartner instrumental in shaping both internal strategy and external market perception.
Industry
Software Development
Employees
< 1,000
