Guard Against Tech Purchasing Remorse

If your company has experienced post-buying regret, its tech purchasing process may need an overhaul.

Tech purchasing goes awry when business outcomes aren’t a priority

Almost four in five buyers report that they regret their latest technology purchase, according to the 2024 Gartner End-User Buying Behavior Survey. This is often a result of buying teams that lack direction or a cohesive process, then later realize that technology purchases don’t achieve target business outcomes. To remedy this type of dysfunction, CIOs must drastically change how their organizations identify, evaluate and contract for technology solutions.

This starts with sourcing, procurement and vendor management (SPVM) teams, which tend to make high-quality deals. As such, savvy CIOs appoint a direct report as SPVM team leader and invest in and guide the SPVM team to transform the tech purchasing processes into an agile business capability that engages and learns from technology vendors in order to deliver successful business outcomes. 

Tech product leaders looking to drive high-quality, low-regret technology deals at scale, steer the technology buying process with our guide to closing high-quality deals.

Prevent Tech Purchasing Regret

Talk to us about how Gartner can guide you through the investment and change management needed to transform technology buying.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Adopt best practices to avoid tech purchasing regrets

Technology vendor spend represents 65% of the typical IT budget; it follows to allocate significant resources to govern technology buying. Beyond dollars spent, these best practices help head off post-purchase disappointment.

Seek business outcomes, not a tech wish list

Tech purchasing is often skewed by business stakeholders and technology experts who fixate on specific business capabilities or features to the exclusion of other stakeholder needs. This laser focus can lead technology teams to focus on the best vendors in their preferred technology solution category, shutting out potentially promising vendors in other categories. Instead, direct technology buying teams to focus first on business outcomes and remain open-minded about the technology solution or approach.

Use an iterative learning-and-refining approach ─ a continuous cycle of refining the business strategy and needs ─ until a plan to achieve business outcomes is in place. This ensures that even the silent needs of unseen stakeholders are represented.

Involve tech and non-tech leaders in the purchasing process

Although leaders often set the direction for tech purchasing, they seldom oversee the buying process to ensure business outcomes. However, when business and technology leaders are engaged throughout the buying process, the team is more likely to keep the big picture (business outcomes) in mind. In addition to giving direction, leaders in both technical and nontechnical roles should prioritize recalibrating strategic business and business technology objectives in response to technical and commercial realities.

Those who understand the strategy and drivers of technology vendors and their sales teams elevate their own teams. This better positions members of the buying team to negotiate with a well-resourced, well-prepared vendor sales team. Strong IT SPVM teams are also trained in risk, negotiation and relationship management, and empowered with market intelligence.

Incorporate flexibility with an agile approach

The traditional, rigid request-for-anything (RFx) approach establishes contracts that fail to provide the flexibility needed to complete complicated technology solutions.

Urge chief procurement officers (CPOs) to include agile sourcing approaches, which are more likely to yield a successful technology purchase in the competitive process.

Invest in agile and lean training for the IT SPVM team. Direct the team to work with the CPO to establish agile procurement guidelines and practices. Larger organizations should also consider establishing an agile procurement center of excellence.

Plan for the future by ensuring technology contracts account for potential scenarios involving business plans and technology roadmaps. Although no agreement can cover every possibility, a comprehensive contract outlines each party’s responsibilities in a range of areas.

Aspire to be risk tolerant

Risk-averse organizations tend to have worse technology-buying outcomes than risk-tolerant ones. Risk-tolerant buyers evaluate more information sources to prepare for the buying process, and stay apprised of potential pitfalls. To increase the likelihood of a high-quality tech deal:

  • Engage with independent third parties.

  • Conduct traditional research and due diligence.

  • Seek help from providers.

  • Consult with colleagues.

  • Make use of existing knowledge.

  • Work with service partners or consultants.

Communicate your organization’s risk tolerance levels for data sensitivity, protection, location, continuity of operations and appropriate uses of generative AI. This will keep buying teams informed about risks that require additional approvals and oversight.

Tech purchasing FAQs

What increases high-quality deals from technology purchases?

A high-quality deal achieves business objectives at an acceptable level of risk with less regret. Retaining leadership oversight, a buying team comfortable doing business with technology providers, a clear statement of desired business outcomes with flexibility on the solution approach, agile or lean procurement processes and a risk tolerant approach are all drivers of high-quality deals.


Who is involved in high-quality deals on tech purchases?

The sourcing, procurement and vendor management (SPVM) team demonstrates the highest likelihood of high-quality tech purchasing deals. Gartner recommends CIOs appoint and empower a direct report to lead the SPVM team and invest in guiding the SPVM team to improve the technology purchasing process in service of successful business outcomes.

Drive stronger performance on your mission-critical priorities.