Gartner Research

Product Evolution and Management Primer

Accelerate and sustain product growth

Expert: Brian Doherty

Product evolution and management is the set of ongoing activities needed to maintain and grow an existing product or service throughout its life cycle. These activities include continued innovation and evolution while managing increasingly complicated portfolios. Download this primer to discover the essential activities to maintain and grow a product after it has been launched into a market.

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Maintain and grow an existing product or service throughout its life cycle.

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