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Gartner Glossary  /  Information Technology Glossary  /  D  /  Digital Commerce

Digital Commerce

Digital commerce enables customers to purchase goods and services through an interactive and self-service experience. It includes the people, processes and technologies to execute the offering of development content, analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touchpoints throughout the customer buying journey.

Want to learn more?

Download: The IT Roadmap for Digital Transformation

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Related Terms

Click-Through Rate (CTR)
Collaborative Commerce (C-commerce)
Communications Service Provider (CSP)
Configure, Price, Quote (CPQ) Application Suites
Digital Marketing
Head-Up Display (HUD)
Media-Embedded Merchandising (MEM)
POS (Point of Sale)
Supply Chain Management (SCM)
Click-Through Rate (CTR)
Collaborative Commerce (C-commerce)
Communications Service Provider (CSP)
Configure, Price, Quote (CPQ) Application Suites
Digital Marketing
Head-Up Display (HUD)
Media-Embedded Merchandising (MEM)
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Supply Chain Management (SCM)
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