To ensure maximum business value, organizations must develop a modern data and analytics (D&A) 
strategy that aligns with the enterprise’s mission-critical priorities across all departments. A successful D&A strategy is outcomes-led and prioritizes essential D&A investments that drive the organization’s success through enhanced data-driven decision making. This approach focuses on delivering quantifiable business impact across the organization. In contrast, organizations that adopt a data-focused D&A strategy may find themselves limited to merely supporting business functions, rather than driving transformative outcomes.