Analysts: Jenifer Silverstein, Kip Martin, Alan Antin, Rahim Kaba, Liz Pellegrini, Amy Jenkins, Christy Ferguson
Analysts: Jenifer Silverstein, Kip Martin, Alan Antin, Rahim Kaba, Liz Pellegrini, Amy Jenkins, Christy Ferguson
According to the 2023 Gartner Technology and Service Provider Generative AI Survey, 81% of respondents are either utilizing or are considering utilizing GenAI.
Generative AI (GenAI) has created a whirlwind of imaginative and practical possibilities for tech marketers. Very few, if any, technologies have been as transformative over the past several decades as GenAI has the potential to be.
GenAI capabilities are being adopted primarily for marketing efficiency gains or speed. To prepare for more fundamental shifts beyond their direct control, tech marketers must address disruptions in key marketing channels, engagement approaches, and required investments.
Explore how tech marketers will access and utilize GenAI, examples of marketing channels and audience engagement approaches that will fundamentally evolve, and new required investments.
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