Analyst(s): Uri Lerner, Kristy Hoffman
Analyst(s): Uri Lerner, Kristy Hoffman
Generative AI presents expansive possibilities for transformation of digital experiences. Retail banking customers are divided about generative AI (GenAI). They are optimistic about its impact on various banking tasks, yet a significant portion are not highly willing to adopt the technology in their own interactions.
Financial services leaders can use this research into customer behaviors to focus on implementations of generative AI in areas where there is high customer desire and low quality of alternatives.
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