Published: 04 June 2024
AI capabilities in CSP customer and business operations span three core use cases. This research helps CSP CIOs choose a vendor with capabilities that best match their AI in CSP customer and business operations requirements and sourcing strategies.
Marketing and sales are the most prominent areas of AI adoption in communications service provider (CSP) customer and business operations. Predicting churn, identifying next-best offers andproviding AI-based recommendations are key use cases as well.
AI vendors are utilizing AI beyond their back-end business support system (BSS) operations and use cases are emerging in product and joint go-to-markets.
Generative AI (GenAI) has been embedded in a number of different use cases, and vendors are providing GenAI-based offerings in different areas, such as GenAI-based marketing, content generation, bill inquirer and recommendations.
Prioritize AI in the customer journey and in revenue management to
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Analysts:
As a companion to the Magic Quadrant™, a Critical Capabilities report scores competing products and services against a set of meaningful differentiators. It reveals which options are the best fit in various use cases to help you focus on the vendors best suited to your needs.
Narrow down the product and service criteria most important to you.
Use interactive features to customize usage scenarios based on your organization’s unique needs.
Use data to speed up provider selection and accelerate the procurement process.
We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth.
We use a Critical Capabilities report, the Magic Quadrant and more to ensure you select the best-fit provider to avoid the costly repercussions of a poor decision.
We benchmark pricing against the market so you avoid unnecessary charges.
We analyze contract terms and conditions to protect you against future price increases and unanticipated costs.
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