Published: 23 September 2025
B2B marketing automation platforms help marketing teams orchestrate customer journeys supporting demand generation, customer experience and revenue objectives. This research helps CMOs evaluate MAPs across 10 distinct capabilities aligned with their use cases and identify solutions that best fit their organizational needs.
Analysts:
Upasna Chandna, Jeff Cohen, Alan Lopez, Sarah Brennan, Nicholas Mortensen
As a companion to the Magic Quadrant™, a Critical Capabilities report scores competing products and services against a set of meaningful differentiators. It reveals which options are the best fit in various use cases to help you focus on the vendors best suited to your needs.
Narrow down the product and service criteria most important to you.
Use interactive features to customize usage scenarios based on your organization’s unique needs.
Use data to speed up provider selection and accelerate the procurement process.
We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth.
We use a Critical Capabilities report, the Magic Quadrant and more to ensure you select the best-fit provider to avoid the costly repercussions of a poor decision.
We benchmark pricing against the market so you avoid unnecessary charges.
We analyze contract terms and conditions to protect you against future price increases and unanticipated costs.
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