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Gartner Expert
Jeff Cohen
Director Analyst
Jeffrey L. Cohen is a Director, Analyst in the Gartner for Marketing Leaders practice. With a focus on B2B organizations, Mr. Cohen supports marketing leaders' mission-critical priorities around demand generation, lead management, content marketing strategies, account-based strategies and measurement in an actionable way that leads to greater alignment across marketing and sales teams.
Previous experience
Mr. Cohen developed strategies for demand generation, customer retention, sales enablement and internal alignment for a variety of marketing technology companies and external clients. Every program focused on aligned messaging for each stage of the buyer's journey, while at the same time, provided helpful information that allowed prospects to improve their own job performance.
A key part of Mr. Cohen's role at Salesforce was to conduct nearly 70 customer maturity model workshops with Fortune 500 companies. The outcomes were to provide recommendations for customer improvement and guidance for developing new company content based on common customer challenges. Mr. Cohen is also a published business author.
Professional background
Oracle, Director, Content Strategy, 2 years
Salesforce, Manager, Content Marketing, 2 years
TOPO now Gartner, Analyst, 2 years
Areas of coverage
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Marketing Technology
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Customer Acquisition and Growth
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Marketing Channels and Content
Education
M.A., University of North Carolina at Chapel Hill
B.S., Duke University
Top Issues That I Help Clients Address
Marketing and Sales Alignment
Demand Generation
Content Marketing Strategy
Marketing Automation and Lead Managment
Account-Based Marketing