Product Research

Product leaders should use the Gartner Product- Led Growth Fit Matrix to assess how far a product-led growth strategy can take their product or portfolio.

On the path to growth, most tech companies will inevitably hit a wall. Learn how tech CEOs can minimize their time in these stalls and grow their market share faster than their peers.

Gartner's Big Book of Buyer Behavior helps tech and service provider leaders to design better customer experience with a marketing strategy to improve target.

Usually, the failure is not related to the quality of an idea but to its course of execution. Improve the outcomes of innovation initiatives with a strategy to increase product traction.

Support critical, growth-oriented go-to-market (GTM) decisions

Recent Gartner research has uncovered the PLG actions and attributes that differentiate more successful providers.

Tech CEOs seeking to offer GenAI capabilities can use this research to understand the adoption, ambition and spending plans in general as well as by vertical.

Know how to adjust the processes and what technologies to apply are keys to unlocking success.

A successful PLG strategy requires understanding how and when users interact with free offers or products as they achieve the desired value.

Companies that do not prioritize investing in either high growth or profitability maximization produce underperformance in both growth and profitability.

Tech CEOs can improve their lead conversion rates by aligning their mix of calls to action and channels to both of these dynamics.

Balance investments in processes and resources for sustainable success.