COE Drivers and Challenges That Tech CMOs Need to Address

Analyst: Jen Singleton

Tech CMOs face the challenge of navigating a rapidly evolving landscape where maintaining a competitive edge requires both innovation and operational efficiency. Marketing centers of excellence are integral to effectively build and propagate core capabilities that can be consistently executed at scale. 

This research provides tech CMOs with insights and strategies to develop their use of COEs by highlighting key drivers and addressing challenges to improve marketing agility and performance.

Download the research to optimize your marketing operations through effective COEs.