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Gartner Expert
Andrew Frank
Distinguished VP Analyst
Andrew Frank covers marketing and advertising.
As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use AI and data to drive innovation, brand value, sales, loyalty and other business goals.
He also focuses on emerging marketing technology and trends, including marketing applications of generative AI, AI agents and machine learning, data collaboration, privacy and trust operations.
Mr. Frank also specializes in advertising technology and business trends. His research focuses on new opportunities in digital advertising leveraging mobile, social, video, and connected TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.
Previous experience
Mr. Frank has spent more than 30 years focusing on technology-driven innovation for major media companies, ad agencies, and startups, focused on interactive marketing and internet development, providing him with knowledge of the technologies and business goals and practices of media and advertising companies and their marketing clients.
Professional background
Ogilvy & Mather Interactive, Vice President, Partner, Head of Technical Design, 4 years
Organic (an Omnicom Company), Group Director of Engineering, 2 years
Viant, Vice President and CTO, Media & Entertainment, 6 years
Areas of coverage
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Marketing Technology
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Marketing Data and Analytics
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Customer Understanding and Marketing Execution
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Marketing Channels and Content
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Marketing Leadership and Strategy
Education
B.A., with high honors, Wesleyan University
Top Issues That I Help Clients Address
Use data and AI to optimize marketing in ethical and privacy-compliant ways
Assess and embrace emerging technologies for marketing such as metaverse, extended reality, Web3 and blockchain networks.
Adapt to changes in web and app tracking technology such as cookie and IDFA deprecation
Define marketing's role in digital business
Navigate the complex landscape of advertising, media and marketing tech