JCDecaux, a multinational advertizing platform provider wanted to increase their market share and optimize their trading process. JCDecaux sought Gartner's help to overcome industry-specific challenges and drive their advertising transformation.
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Client Story
Empowering JCDecaux's Advertising Transformation
Mission-critical priority
Daniel Watkins, Chief Technology & Innovation Officer, JCDecaux, sought support from Gartner to streamline trading processes and remove barriers, aiming to increase the percentage of out-of-home advertising spend from 4% to 6-8% within the marketing mix.
How Gartner helped
Gartner provided the client with the expert guidance and insight needed to increase the percentage of out-of-home advertising spend, explore diverse approaches, tap into various sources of knowledge, and develop new products and services that would enhance trading efficiency.
Business impact
By leveraging the Gartner expertise, JCDecaux was able to:
- Develop new offerings, such as marketplaces, to attract other providers and expand their revenue streams.
- Achieve significant success, particularly with large transport providers in multiple countries.
Industry
Technology and IT Services
Client Contact
Daniel Watkins, Chief Technology & Innovation Officer, JCDecaux
Employees
< 10,000
