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Gartner Expert
Alyssa Cruz
Sr Principal Analyst
Alyssa Cruz is a Senior Principal Analyst in the Gartner for Sales Practice. Alyssa covers a wide range of topics related to sales execution. Alyssa uses her past experience to provide clients with guidance related to prospecting, pipeline generation, buying and selling enablement, and developing buying journey aligned processes, content and technology stacks.
Previous experience
Prior to Gartner, Alyssa has over a decade of experience in sales operations, forecasting, pipeline generation and management, and seller development. She is skilled in simplifying seller processes, improving buyer engagement and collaboration with internal support teams necessary for success of revenue operations, such as Supply Chain, R&D, etc.
Most recently, Alyssa led the Sales Operations and Business Development functions of a textile manufacturing organization. In this role, she managed a complex team comprised of internal and external sales members. She developed methods to deliver enablement, metrics, and predictive intelligence to sellers, buyers, executive leadership and other stakeholders.
Professional background
Athene USA, Sales, 6 years
Polo Custom Products, Business Development & Sales Operations, 8 years
Areas of coverage
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Sales Talent Management
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Sales Process Execution
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Sales and Revenue Technology
Education
Bachelors of Business Administration in Economics & Management from Washburn University.
Top Issues That I Help Clients Address
Identifying the right execution tactics to drive revenue growth
Ensuring alignment between the sales process and methodology, buying journey, and enablement
Developing targeting and messaging strategies for new pipeline that lead to higher engagement and conversions
Improving adoption of buyer and seller enablement content, technology and data
Standing up or outsourcing a sales development function