Gartner Expert

Michael Aaron Katz

Sr Director, Research

Michael Katz joined Gartner in 2021 and serves as a Senior Director of Research for Gartner's Sales Research Practice. In his current role, Mr. Katz guides complex research efforts, addressing challenges facing sales leaders and their teams. He collaborates with the peer and practitioner research team to generate actionable business ideas and data-driven insights.

Prior to coming to Gartner, Mr. Katz worked for over twelve years managing program evaluations, research studies, consulting engagements and technical assistance with federal agencies and commercial clients.

Previous experience

In his previous work, Mr. Katz Directed and managed a team of researchers on large scale mixed methods research and evaluation studies with federal agencies (e.g., Department of Education, Department of Health and Human Services, Department of Defense, Internal Revenue Service) and corporate partners (e.g. American Bankers Association). He presented findings and advised executives in the public and private sector.

Professional background

Fors Marsh Group, Senior Researcher, 2 years

Measured Progress, Research Associate, 3 years

Urban Institute, Research Associate, 6 years

Areas of coverage
  • Sales Operations and Enablement

  • Sales Talent Management

  • CSO Effectiveness

  • Go-to-Market Design

Education

MBA, John Hopkins University

MA, Urban Education Policy, Brown University

BA, Political Science and Spanish, University of Michigan

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Top Issues That I Help Clients Address

01

Sales Enablement

02

CSO Skills and Influence

03

Sales Managers

04

Seller Skills, Motivation and Behavior Change

05

Sales Strategy and Planning