Shayne Jackson is focused on the evolution of Enablement, Sales Talent Management, and Sales Culture. He serves as a strategic advisor to sales executives and enablement leaders on modernizing learning, content, and tools through a programmatic approach that drives sustained seller behavior change.
His primary research focus is driving rapid, high-impact organizational changes that align with commercial performance goals. Shayne's holistic approach leverages his extensive global leadership experience to help clients navigate:
• Sales Enablement Strategy: Designing impactful functions that shift from tactical support to technology-centered orchestrators of the sales motion.
• Enablement Effectiveness: Implementing modern behavior change strategies and measurement frameworks to demonstrate commercial impact.
• Sales Transformation and Culture: Aligning seller and manager mindsets with core values through strategic planning, messaging, and engagement.
• Talent Development: Designing onboarding programs that accelerate time-to-productivity and continuous learning models that leverage advanced technology for skill mastery.
Shayne has over 25 years of global experience in a wide range of sales roles. Before joining Gartner, he established and led sales enablement functions, managed channel partners and supported sales teams at EMC (now Dell Technologies), SimpliVity (acquired by HPE) and Applause.
Applause, Senior Director of Sales Enablement, 2 years
SimpliVity (acquired by HPE), Director of Sales Enablement, 2 years
EMC Corporation (acquired by Dell Technologies), Director of Sales Enablement, Global Financial Services, 20 years
CSO Effectiveness
Operations and Decision Making
Talent Management
M.B.A., Information Technology and Management, Clark University, Worcester, Massachusetts
B.A., Psychology, Boston College, Boston, Massachusetts
Establishing an impactful sales enablement function that drives change in the sales organization
Designing and deploying effective sales training
Identifying opportunties for and delivering sales culture transformation
Designing new hire training that accelerates sellers' ramp to productivity
Measuring the impact of sales enablement programs