Published: 19 April 2024
Four common forms of manipulative communication negatively influence decision making in the C-suite. This research provides executive leaders with tactics to proactively influence decision making regarding technology implementation.
Technology decisions are no longer black and white. They require effective leadership to navigate the gray areas where manipulative communication exists. This can be frustrating for executives who expect clear-cut decisions.
Forty-six percent of C-suite executives use an unhealthy model to make internal decisions, relying on instincts rather than data and lacking a proper decision-making structure. This allows manipulative communication to influence strategic decisions.
Sixteen percent of C-suite executives don’t see a robust financial business case as a prerequisite for securing funding for most initiatives. Executives may resort to manipulative communication in an attempt to save face when
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Analysts:
Gabriela Vogel, Matt Hancocks, Jennifer Carter, Chad Walker, Alicia Mullery, Abhishek Banerjee, Shanna Grafeld
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