Published: 28 October 2024
Summary
Multichannel marketing hubs create, orchestrate, execute and measure interactions across devices and channels. With this research, digital marketing leaders can identify solutions that meet their customer profile management, personalization and analytical needs for powering multichannel campaigns.
Included in Full Research
- Acoustic
- Acquia
- Adobe
- Bloomreach
- Braze
- Cordial
- Insider
- Iterable
- MessageGears
- Optimove
- Pegasystems
- Salesforce
- SAP (Emarsys)
- Zeta Global
- Customer Profile Management
- Journey & Campaign Management
- Multichannel Execution/Measurement
- Advanced Data Management
- Analytics & AI/ML
- Application Management
- Prescriptive Intelligence/Decision
- Campaign Ideation
- Campaign Content & Code Generation
- Collaboration & Work Management
- Consent & Preference Management
- Digital Commerce & Content
- Journey Building and Execution
- Multichannel Optimization and Prioritization
- Customer Journey Analysis
- Implementation and Maintenance
Critical Capabilities Methodology