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Gartner Expert
Greg Carlucci
Sr Director Analyst
I support CMOs, digital commerce leaders, and digital marketing leaders in the following areas:
1.Consumers goods industry; Digital IQ Index coverage is applicable to Food & Beverage, Personal Care, Home Care & OTC.
2. Digital Commerce strategy for B2B and B2C organizations working on direct-to-consumer business model strategies and deployment in-market.
3. Retail media advertising for brands, technology partners, and retailers research ranges from maturity models to navigation recommendations and strategic planning for Gartner.
4. First-party data collection capabilities that includes everything from how to collect data, best practices for collecting data, and how to organize the data collected in a CDP or MMH product.
5. Consumer Insights sentiment preference and trends related to pricing, inflation, and other changing buyer personas and preference.
6. Multichannel Marketing Hubs and digital advertising strategies on walled gardens; Google, Meta, Amazon, Walmart, Target.
Previous experience
Previous work experience includes 8+ years in brand management at large CPG companies including Procter & Gamble, Edgewell Personal Care, and most recently Columbia Care. Specific skills include brand management, consumer insights, brand positioning framework, digital marketing mix, P&L analysis, ecommerce. Marketing experience includes Tide, Playtex, Banana Boat, Hawaiian Tropic, and Columbia Care.
Professional background
Columbia Care, Brand Marketing Director, 2 years
Edgewell Personal Care, Associate Brand Manager, 4 years
Procter & Gamble, Senior Marketing Specialist, 3 years
Areas of coverage
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Customer Understanding and Marketing Execution
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Industry Marketing Strategy and Execution
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Marketing Channels and Content
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Brand Management
Education
B.A., Business Economics, Xavier University
Top Issues That I Help Clients Address
Consumer Goods Industry Digital Marketing Mix Optimization
Path To Purchase Evaluation And Implementation
Digital Commerce Strategies and Direct-To-Consumer Capabilities
Navigating Product Brand Assortment And Distribution Strategy
Retail Media Advertising Optimizations & Ways of Working