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Gartner Expert
Tia E. Smart
Sr Principal Analyst
Tia Smart is a Sr. Principal Analyst with Gartner's Marketing & Communications research group. Her focus is primarily helping marketing leaders understand their marketing technology (martech) ecosystems and emerging trends in this space. She advises clients on how to evaluate their martech stacks and how to maximize ROI on their technology investments.
Previous experience
Prior to joining Gartner, Ms. Smart worked in sales for several retailers and was a Principal within Gartner's Research Engagement Services (RES) department.
Professional background
Best Buy, Apple Lead, Mobile Consultant , 3 years
Gartner, Prinicipal, Research Engagement Services, 3 years
Areas of coverage
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Marketing Technology
Education
M.A., Political Science - Public Affairs, University of Florida
B.A., Political Science, University of Florida
Top Issues That I Help Clients Address
How do I identify, evaluate and select martech?
How do I conduct a martech audit?
Understanding proof of concepts (POCs) and how to evaluate a vendor's demonstration